Regional Availability 32 US states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Vermont, Virginia, Washington, Washington D.C., West Virginia, Wisconsin and Wyoming.Blue Apron's competition was primarily fellow meal-kit specialists, including HelloFresh and Plated, when it was going public last year, but these days, there's a glut of grocery store chains, tech behemoths, and packaged food giants gunning for the same market. It's been partnering with more successful enterprises as a way to develop new inroads into homes, but the marketplace has grown too competitive. Someone keeps forgetting to turn off the stove, because Blue Apron keeps burning those who want to get close to it.īlue Apron is trying. The stock made back roughly half of those losses the next day on an encouraging analyst note, but the chances of another Wall Street pro stepping up if this is another quarterly dud are slim. Shares of Blue Apron plummeted 24% the day after second-quarter revenue plummeted by a similar 25%. It will be Blue Apron's fourth consecutive quarter of double-digit-percentage declines on the top line.īears will be quick to point out how a similar scenario crushed the stock last time out. Seeing sales go the wrong way isn't a shock. Missing ingredientsĪnalysts see the fizzling foodie checking in with $157.2 million in revenue for the third quarter, 25% below where it landed a year earlier.

A smiling family preparing a Blue Apron meal kit.

Blue apron last week